OBJECTIVES: To become the top collaborative retailer. To collaborate with consumers and suppliers at every stage of products life cycle.
STRATEGIC SOLUTION: make consumer expertise available at any time from any terminal.
- 99.9% of Darty’s clients available,
- 10 replies per question on average,
- Thousands of UGCs created every month.
To help prospects make purchasing decisions. To unite Sonovente consumers around their passion. To become a social platform
Enable website’s users to freely ask product owners (“ask an owner”) about products before and after the purchase
- On average, 9 answers per question,
- Consumer loyalty: an increase in satisfaction and return visits,
- Identification of key ambassadors among the community.
OBJECTIVES: To create the largest community of consumers possible to answer questions from prospective buyers.
THE SOLUTION:Creation of a customer base and consumer content association between the brand and Darty merchandise
LES RÉSULTATS :
- Thousands of participants available
- Massive generation of content on the Haier brand website,
- Significant increase in consumers of Haier products
OUR CLIENTS ARE CREATIVE INNOVATORS